If a solar loan is billing for a system that doesn't work, there's a federal rule worth knowing: the FTC Holder Rule ties consumer lenders to the installer's conduct. This is the complete guide to Florida solar lenders and how the Holder Rule works. (General information, not legal advice.)
Most Florida solar deals did not start at a bank. They started at your front door. A salesperson working for the installer picked the lender, ran your credit on a tablet, and had you e-sign in minutes. This is called dealer financing. The lender paid the installer. You got the debt. When the seller controls all the paperwork, bad things can hide in it — and in thousands of Florida deals, they did.
The biggest hidden cost was the dealer fee. To offer you a low advertised interest rate, solar lenders charged the installer a fee that industry reporting has commonly placed around 10% to 30% of the project price.
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